Last updated: 4 November 2026
1. Who We Are
EquiSetter is an online shop offering equestrian and Irish Setter themed gifts, clothing, accessories and other products.
For the purposes of data protection legislation, EquiSetter is the data controller responsible for the personal information collected through this website.
If you have any questions about this Privacy Policy or how your information is used, please contact us:
Email: equisetter@mail.co.uk
Business Name: EquiSetter
Business contact address: EquiSetter, 20 Chaseley Avenue, Cannock, Staffordshire, WS11 1JG.
2. Information We Collect
When you visit our website, create an account or place an order, we may collect the following information:
- Your name.
- Billing and delivery addresses.
- Email address.
- Telephone number, if provided.
- Order details and purchase history.
- Account login details.
- Messages and information you provide when contacting us.
- Technical information such as your IP address, browser type and website activity, where collected through cookies or similar technologies.
We only collect information that is relevant to providing and improving our services.
3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders.
- Arrange the production and delivery of products.
- Send order confirmations and delivery updates.
- Respond to questions, enquiries and customer requests.
- Manage customer accounts.
- Handle returns, refunds and complaints.
- Maintain our business records and meet legal obligations.
- Protect our website and prevent fraudulent activity.
- Improve the operation and experience of our website.
We will not use your personal information for unrelated purposes without a lawful reason.
4. Payments
Payments made through our website are processed by the payment providers made available at checkout.
Your payment information is handled in accordance with the relevant payment provider’s privacy and security arrangements.
We do not intend to store full payment card details on our website.
5. Sharing Your Information
We do not sell or rent your personal information to third parties.
However, we may share relevant information with trusted service providers where necessary to operate our business and fulfil your order.
These may include:
- Print-on-demand and fulfilment suppliers, such as Printify or Prodigi, where they are responsible for producing or dispatching your order.
- Delivery and postal services, so that your purchases can be delivered.
- Website hosting and technical providers, including IONOS, to support the operation of our website.
- Payment providers, to securely process payments.
- Professional advisers or public authorities, where required by law.
Only information necessary for the relevant service should be shared.
6. How Long We Keep Your Information
We retain personal information only for as long as necessary for the purposes for which it was collected.
Order and transaction records may need to be retained to meet legal, accounting and tax requirements.
Customer account information is retained while an account remains active, unless a longer retention period is required by law.
Enquiry correspondence is retained for as long as reasonably necessary to deal with the enquiry and any related follow-up.
7. Cookies and Website Technologies
Our website may use cookies and similar technologies to make the website function properly, remember preferences and support shopping basket and checkout functions.
Some cookies may also be used for website statistics or marketing, depending on the services enabled on the website.
You can manage cookies through your browser settings and, where provided, our website’s cookie preferences.
Non-essential cookies will only be used where the required consent has been obtained.
8. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
9. Your Data Protection Rights
Under UK data protection law, you have rights in relation to your personal information. These may include:
- The right to request access to the personal information we hold about you.
- The right to request correction of inaccurate information.
- The right to request deletion of information in certain circumstances.
- The right to restrict or object to certain uses of your information.
- The right to request a copy of certain information in a portable format.
- The right to withdraw consent where we rely on consent.
Some rights are subject to legal exceptions, including where we must retain information to meet our legal obligations.
To exercise your rights, please email us at equisetter@mail.co.uk.
10. Marketing Communications
We will only send marketing emails where we have an appropriate lawful basis to do so.
You can unsubscribe from marketing communications at any time by using the unsubscribe link provided or by contacting us directly.
You may still receive essential messages relating to an order or customer account.
11. Links to Other Websites
Our website may contain links to other websites or services. We are not responsible for the privacy practices or content of those external websites.
We recommend reading their privacy policies when visiting them.
12. International Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take steps to ensure that appropriate data protection safeguards are in place as required by applicable law.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, business practices or legal requirements.
The latest version will always be published on this page, with the date of the most recent update shown at the top.
14. Contact and Complaints
If you have any questions or concerns about how your personal information is handled, please contact:
EquiSetter
Email: equisetter@mail.co.uk
You also have the right to raise a complaint with the UK’s Information Commissioner’s Office (ICO):